Calico

When Calico Studio, a premier Auckland FMCG branding agency, approached Told, they were facing a common challenge: how to land more accounts where they can make a difference.

Our collaboration aimed to translate their creative expertise into digital success. We developed a strategy that encompassed compelling content creation, a valuable lead magnet, and a targeted Meta advertising campaign. The results were transformative: hundreds of downloads and $50,000 in potential business.

‍

Detailed Breakdown:

1. Understanding the Challenge

Calico Studio excels at making brands stand out on shelves, but they needed help making their own expertise shine online. We recognised that their challenge wasn't unique - many service-based businesses struggle to market themselves effectively in the digital space.

‍

2. Crafting the Strategy:

Our approach was broad:
a) Content Creation: We delved deep into Calico's world, extracting the insights and expertise that set them apart. The key is to create content that isn't just a portfolio piece - it provided genuine value to potential clients, positioning Calico as thought leaders in their field.
b) Lead Magnet Development: We created an offer that potential clients couldn't resist - a downloadable resource that addressed a key pain point in the FMCG branding world.
c) Multi-Stage Funnel: We designed a customer journey that nurtured leads from initial interest to readiness for a sales conversation. Each touchpoint was an opportunity to demonstrate Calico's unique value proposition.
d) Targeted Advertising: Leveraging Meta Ads, we ensured Calico's message reached decision-makers in the FMCG sector.

‍

3. Results and Impact:The campaign's success exceeded expectations:

• Hundreds of people added to the Calico community
• $50,000 in potential business identified in the first month
• Significant increase in Calico's digital engagement and brand awareness

‍

4. Ongoing Evolution:

Success is a journey, not a destination. Building on these initial results, we're now expanding the strategy across multiple channels, continuously refining our approach based on data and insights.

‍

5. The Bigger Picture:

This project exemplifies Told's core belief: effective digital marketing is about creating genuine connections. For Calico, we wanted to do more than amplify their voice; we ensured it resonated with the right audience. In a world where every business is vying for attention online, we demonstrated that with the right strategy, even niche B2B services can cut through the noise and attract quality leads.

‍