Grateful for diversity
Hologram Outdoors
Website and Content for a surf focused outdoors brand
what we did
Facebook Ads
Website Design
Email Marketing
Content Creation
Social Media Management
Ecommerce Systems
overview
Told partnered with Hologram Outdoors, an emerging force in outdoor e-commerce, to amplify their digital presence. Our collaboration led to a stellar $60k in two months of sales, backed by a 14:1 ROAS, showcasing Told's proficiency in blending storytelling with strategy. We used the power of Organic and Paid Meida to acquire customers, build a community, email list and maintain this relationship with post-purchase automations.
Prioritising organic growth, we crafted content that sparked engagement through partnerships with two of New Zealand's top 5 ranked surfers. Simple things like stickers on surfboards (showing they work with Hologram) and having them repost content reinforced trust in the brand.
Another highlight was Hologram Outdoors' website, a blend of Told's narrative expertise and consumer psychology insights, offering visitors a unique brand journey.
No items found.
Project Summary for Hologram Outdoors
The team at Told embarked on a transformative journey with Hologram Outdoors, a budding NZ business in the outdoor e-commerce domain.
Hologram Outdoors wanted to make some noise in the outdoor e-commerce world. They came to us with big dreams and empty shopping carts.
The Kickoff
From day one, our strategy paid dividends. The first month saw sales skyrocket to $25,000, underpinned by an impressive Return on Ad Spend (ROAS) of 14:1. These figures were a clear indication that our targeted approach was resonating with the right audience.
Building the Tribe
We didn't want to just sell products, we wanted to build a movement. Our email strategy went beyond the usual "10% off" noise. We created content that outdoor lovers actually looked forward to receiving. Think less spam, more campfire stories. The result? A growing list of engaged followers who open emails, click links, and most importantly, keep coming back for more.
Content
In a world of fleeting attention spans, we crafted stories with staying power. No clickbait, no cheap tricks. Just authentic, engaging content that resonated with real outdoor enthusiasts. We're talking about posts that get shared not because we asked, but because they're too good not to.
A Website That Feels Like an Adventure
Shopping for gear should be as exciting as using it. We designed a digital experience that captures the essence of the outdoors, turning casual browsers into eager buyers. We wanted to show the product being designed from the ground up, including hand sketched products being developed in GIFs and a timeline of the business. Engaging copy, pricing assistance, ecommerce plug-ins, SEO and photography was also added to ensure that every base was covered.
At Told, we believe that every brand has a unique story. Our expertise lies in uncovering that story and telling it in a way that not only captures attention but drives action. The success of Hologram Outdoors is a testament to the power of this approach.
Keen for some of the same? Talk to us
No items found.
Explore more projects
stories are memorable
EMOTIONS EVOKE ENGAGEMENT
beautiful x Functional = exceptional
Form follows function
Form follows function
beautiful x Functional = exceptional
CREATIVITY CRAFTS CONNECTIONS
stories are memorable
Beauty is in balance
Beauty is in balance
Awarded for a reason
Vivamus elementum semper nisi. Maecenas ullamcorper, dui et placerat feugiat, eros pede.
Project
Award
Year
Awwwards SOTD
2023
Lost in dance
Awwwards SOTD
2022
Lost in dance
CSS Design Awards
2022
Lost in dance
Webflow Showcase
2022
Zwee
Awwwards SOTM
2021
Kaili Swimwear Website
Awwwards Developer Award
2020